New Facebook Pages Layout Becomes Mandatory

The opt-in phase has ended -- Facebook is beginning to roll out the new pages layout across the site today, a process that may last a couple of weeks.

The opt-in phase has ended — Facebook is beginning to roll out the new pages layout across the site today.

Facebook first announced the new layout one month ago, effectively synchronizing the design of pages and profiles.

Unlike what happened when the site upgraded profile layouts, Facebook has communicated more thoroughly about the plans for an initial opt-in phase followed by a mandatory rollout of the new design to all users.

It will be interesting to see whether the improved communication helps admins and the larger community accept the changes more readily — especially because this mandatory rollout phase may occur over a couple of weeks rather than all at once.

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