New Facebook Pages Layout Becomes Mandatory

The opt-in phase has ended -- Facebook is beginning to roll out the new pages layout across the site today, a process that may last a couple of weeks.

The opt-in phase has ended — Facebook is beginning to roll out the new pages layout across the site today.

Facebook first announced the new layout one month ago, effectively synchronizing the design of pages and profiles.

Unlike what happened when the site upgraded profile layouts, Facebook has communicated more thoroughly about the plans for an initial opt-in phase followed by a mandatory rollout of the new design to all users.

It will be interesting to see whether the improved communication helps admins and the larger community accept the changes more readily — especially because this mandatory rollout phase may occur over a couple of weeks rather than all at once.

Complaining about redesigns is all too common behavior on the site, but Facebook does heed the gripes and make changes that respond to demand. The most recent example of this was last week’s expansion of the filters for page walls, which responded to admin demands for the ability to show posts chronologically.

An interesting twist in today’s announcement of a site-wide rollout of the new page layout: you can view the status of your pages and preview changes during the next few weeks by going to http://facebook.com/pages/status.

When I clicked on that address, two of the pages I admin didn’t show up at all and another one had a status of not upgraded when in fact that isn’t true of any page that lists me as a (co-) admin.

Have you noticed any layout changes for pages you administer or visit as a guest?