New Facebook mobile ad placement options: operating system and device

Facebook has introduced new mobile ad placement options to Power Editor, allowing advertisers to designate that their ads be shown on a particular mobile device or operating system.

Previously, advertisers could use broad category targeting to reach users who have a specific device or mobile OS, but there wasn’t a way to guarantee placement on a particular device. For example, an advertiser who targeted iPad users and selected mobile placement might have ended up reaching a user while they were using an iPhone.

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