This wouldn't be the first time a brand trying to drive engagement with a harmless promotion got trolled by someone with nothing better to do with their time.
On Thursday night, the New England Patriots were caught off-guard when attempting a social media campaign celebrating the team's Twitter account amassing 1 million followers.
Users were encouraged to retweet a message that the Patriots were the first NFL team to reach the follower benchmark, and were "rewarded" with an automated message featuring a jersey adorned with their Twitter handle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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