New Features From Issuu Enable Publishers to Connect With Tumblr Audiences
Tumblr has the potential to help publishers engage with their audiences and develop a deeper relationship with brand partners.
Tumblr is possibly one of the most underrated social media platforms — perhaps not for long. This week, Issuu, a digital newsstand, announced custom themes and Tumblr embeds, expanding its distribution channels and enabling publishers to connect with a wider audience.
The new custom themes arrived just in time for New York Fashion Week, with publishers like Daily Front Row providing exclusive daily coverage. Other early adopters include Polyvore, V, Bello and Heaven Has Heels.
The Issuu integration includes custom modules that enable publishers to distribute interactive content directly to Tumblr while also driving traffic back to the most recent magazine issue.
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