New Businessweek Editor Talks Shop

"We want it to be a pleasure to read."

Ellen Pollock took over as editor in chief of Bloomberg Businessweek when Josh Tyrangiel left Bloomberg earlier this month. In an interview with The Observer, Pollock discussed the magazine and her vision for it. Below are some highlights.

On the future of Businessweek:

The magazine has to be accessible and helpful to all kinds of very smart readers, no matter what their business expertise. And we want it to be a pleasure to read—visually and intellectually. Our editors and writers get a kick out of delivering our readers the unexpected.

On what she took from her previous experience at The Wall Street Journal:

I learned that you cannot underestimate the power of reporting. As a pal of mine at the paper said, when it comes to writing, reporting will set you free.

On working for Michael Bloomberg:

Mike Bloomberg told me not to f-ck it up, and I’m in alignment with that goal.