New Book Celebrates 'Godfather of Rodeo Drive'

The title of the handsome coffee table adornment written by Rose Apodaca, former west coast bureau chief of Women’s Wear Daily, is a doozy. It reads: Fred Hayman The Extraordinary Difference: The Story of Rodeo Drive, Hollywood Glamour and the Showman Who Sold It All.

But that’s what you get when you rack up a list of accomplishments like the ones owned by the now 86-year-old Hayman. Beginning in 1967 and running through 1998, he rewrote the rules of luxury retail, celebrity clientele hobnobbing, and Aaron Spelling worthy fragrances while at the helm of the Giorgio Beverly Hills boutique.

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