New Bloomberg BusinessWeek Offers More News, More Bloomberg
After tinkering with its Web site earlier this week, Bloomberg has now taken its makeover kit to this week’s print edition of Bloomberg BusinessWeek.
The Wall Street Journal (which, as paidContent rather crankily points out, got access for coverage of the redesign) is painting it as the first major sign of change since Bloomberg bought BusinessWeek late last year.
The Journal sees the Bloomberg BusinessWeek relaunch as a part of a bid by Bloomberg to broaden its audience.
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