New Balance will launch mini red carpet events in 50 specialty running stores on Thursday to show off a video experience that helps launch the new 880v4 athletic running shoe.
Instead of driving e-commerce sales, the events are meant to lure foot traffic because the 880v4 is only available at certain brick-and-mortar retailers. Some of the retailers include Marathon Sports in Boston, Fit Right Northwest in Portland, Ore., and Runner’s Edge in Farmingdale, N.Y.
"We have not done anything like this in the past, and we're trying to offer better content from the product team … more direct and accurate content about this specific model," said Tom Taylor, run specialty channel support lead at New Balance.
At 7 p.m.
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