Snapchat introduced some new capabilities for the templates in its Lens Studio, opening up experiences that could previously be created only by Snap Inc. designers.
According to Snapchat, since Lens Studio debuted in December 2017, some 250,000 Lenses have been submitted by creators, and those Lenses have been views 15 billion times.
Snap Inc. said in its second-quarter earnings report that 100,000 Lenses had been submitted, tallying 3.5 billion views, meaning that since the end of June, the number of Lenses submitted has more than doubled, and views have jumped fourfold.
The new segmentation template in Lens Studio will enable creators to design experiences such as transforming hair into glittering colors, turning the sky into an underwater scene or transporting subjects into new environments.
Snapchat
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