Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials to smartphones.
The 15-second video spots are meant to seamlessly interject into apps during breaks in the action, such as after a player loses a life in a game. The Vungle Exchange lets brands control their video ad campaigns with programmatic tools across 4,000 apps.
Digital video is a growing segment in the $31.5
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