New Accents for Time Inc.'s Southern Living

The 2.8 million-circ title is making another effort to grow its younger readership with a slew of new features in its October issue aimed at the busy, health-conscious woman.

The major editorial revamp is only the second such effort in the magazine’s 43 years. The last similar push, in 2008 under former editor, John Floyd, put a greater emphasis on health and beauty content.

Since then, the female reader median age declined to 50.5