Networks Have Sharing Issues With Hulu

Advertisers are drawn to Hulu in part because the site is a popular place for fans to stream shows like NBC’s 30 Rock and The Office. Trouble is, Hulu doesn’t actually sell any inventory in those shows.

In fact, according to sources, Hulu isn’t able to sell much inventory from NBC’s prime-time shows these days. That’s because — like a child grabbing for his or her favorite toy and shouting “Mine!” — NBC has recently begun pulling back the maximum allowable amount of ad inventory within its shows on Hulu, as are its cable assets.

Hulu’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in