Netflix Exec: Customers Can 'Vote With Their Checkbooks'
On last month's price hike
When Netflix announced its new pricing plan in July—splitting the existing $9.99 a month plan for streaming and DVDs into two separate $7.99 fees—many of the company’s angry customers took to Facebook and Twitter to protest the increased fees and threatened to cancel their subscriptions.
That price hike finally went into effect on September 1, and now those disgruntled subscribers will have to put (or, more fittingly, remove) their money where their mouths are, chief content officer Ted Sarandos said yesterday.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in