Netflix Creates Special Platform 'Just for Kids'

Netflix's recognizes that video streaming makes it easier for kids to watch movies on on-demand with a variety of mobile devices. What about the parents? I am sure they prefer DVDs. I wonder if they will subscribe to both plans.

Netflix set aside a special section on their platform for kids. It is appropriately called “Just for Kids.” The interface streams content for children ages 12 and under. The programming is completely tweaked for the way kids experience movies and TV shows.

According to Common Cause Media, a non-profit reseach company working with Netflix, almost half of the 25 million Netflix users in the U.S. and Canada have instantly watched at least two shows for kids in the last 90 days.

The new kids’ website coincides with its ultimate popularity and with Netflix’s announcement about their plans to unbundle the unlimited video streaming option and DVD rentals, the most popular plan at Netflix.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in