Nestle Modifies Supply Chain In Response To Greenpeace Social Media Campaign
Nestle, the world’s largest food processor, has announced major plans to re-work the company’s supply chain to limit environmental damage, in partnership with TFT (The Forest Trust).
Although the company didn’t acknowledge it in an announcement, media are reporting the move is related to pressure the company faced from a Greenpeace anti-deforestation campaign.
Greenpeace is of course happy to take credit.
PRNewser spoke in early April with Greenpeace Press Officer Daniel Kessler, who is leading the campaign. At the time, he told us that Nestle had pledged to stop buying palm oil, which is responsible for forest destruction.
The
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