Nerve Media Becomes Material Media, Throws A Party
Last night we swung by Nerve.com’s big debut party for their new corporate name — Material Media. The name change? It’s part of their strategy for diversifying… apart from recently launched baby site babble.com (which, incidentally, is making killer profits), Nerve/Material/etc. are launching a new green living site in December. In an e-mail from Nerve honco Rufus Griscom, we got the pr-ese teaser:
“Material Media’s third brand, launching in early December, will be the first green lifestyle magazine with a sense of humor, created for people with good intentions and imperfect habits.
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