Nelson Mandela Launches Fashion Line

In a more overt piece of altruistic product design, Nelson Mandela‘s 46664 organization, a non-profit that has focused on humanitarian efforts since 2002, has announced the release of its own fashion line, also named 46664 (the digits stem from Mandela’s prison number). The line will launch this summer with a dedicated store in Johannesburg and then followed by “other retail stores around the country.” The first collection is a mix of both men’s and women’s clothing, described by the organization as “trendy but not too ‘out there.'” There aren’t any details about exactly how much money will be portioned out of the sales, but we’d assume, given Mandela’s direct involvement, that it probably won’t be stingy. Here’s some of the line’s official announcement:

Speaking at the event, 46664 board member Achmat Dangor encouraged people to buy the new clothing line.”When you buy a 46664 shirt, you are not just buying apparel, you are investing in a process that will help spread the legacy of Nelson Mandela by supporting the long-term sustainability 46664,” he said. “You will also be empowering young people in communities out there and creating a platform for global change.”