Around 2.7 million Twitter users on Sunday evening viewed the digital platform's red carpet livestreaming collaboration with the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions (DCP) for the Golden Globe Awards.
The new Fox reality TV cooking show, My Kitchen Rules, which premieres Thursday, was a lead advertiser for the live video, while brands like Cigna, Whole Foods and HBO also made appearances. A DCP rep said that such marketers saw 10 times more impressions than they were promised.
For Twitter, the number represents a healthy follow-up to the few million viewers it got during recent Thursday Night Football games in its deal with the NFL.
— TwitterIR (@TwitterIR) October 27, 2016
At any rate, here are two of the red carpet interviews—with actors Kerry Washington and Priyanka Chopra—that aired via Twitter that night.
— Golden Globe Awards (@goldenglobes) January 9, 2017
— Golden Globe Awards (@goldenglobes) January 8, 2017
The Globes, per stats provided by DCP, were tweeted about 4.7 million times, up from 4.4 million in 2016. The event was buzzy, indeed, thanks to actress Meryl Streep's speech that chastised President-elect Donald Trump for allegedly mocking a disabled reporter last year. Streep was accepting the Cecil B. DeMille Award, and the clip of her speech has garnered over 7 million views on Twitter in the last couple of days.
Check out what created the most Twitter chatter during the 74th Golden Globe Awards for a handful of categories, according to DCP.
The most tweeted moments
1. Streep's speech
2. Short video of actors describing their first jobs
3. Donald Glover winning Best Actor, TV Series: Comedy/Musical
4. La La Land winning Best Motion Picture: Comedy/Musical
5. Emma Stone winning Best Actress in a Motion Picture: Comedy/Musical
The most tweeted about TV shows
1. Atlanta (@AtlantaFX)
2. Stranger Things (@Stranger_Things)
3. The Crown (@TheCrownNetflix)
4. The Night Manager (@NightManagerAMC)
5. Game of Thrones (@GameOfThrones)
The most tweeted about movies
1. La La Land (@LaLaLand)
2. Moonlight (@moonlightmov)
3. Zootopia (@DisneyZootopia)
4. Nocturnal Animals (@nocturnalanimal)
5. Deadpool (@deadpoolmovie)
The most tweeted about stars
1. Meryl Streep
2. Donald Glover
3. Ryan Gosling
4. Viola Davis
5. Emma Stone