NCM Partners With Flixster, Rotten Tomatoes

Advancing National CineMedia’s strategy to offer media opportunities beyond the box office, the cinema network announced Tuesday (Sept. 7) a strategic alliance with Flixster and Rotten Tomatoes, two online and mobile movie brands.

Beginning this month, NCM Cinema Network will offer advertisers the ability to craft advertising campaigns that span the entire movie experience before, during and after the movie.

As part of the agreement, NCM Media Networks’ creative team will work with Flixster and Rotten Tomatoes on the movie brands’ first consumer-focused marketing campaign, debuting this fall in NCM’s First Look pre-feature program.

“This is an extremely exciting collaboration, combining in-theater, online and mobile platforms that will motivate both online audiences and in-theater audiences around the country,” said Ken Venturi, NCM’s chief creative officer and executive vice president of interactive media.