NCM Pacts With Flixster, Rotten Tomatoes

Advancing National CineMedia’s strategy to offer media opportunities beyond the box office, the cinema network has formed a strategic alliance with Flixster and Rotten Tomatoes, two online and mobile movie brands.

Beginning this month, NCM Cinema Network will offer advertisers the ability to craft campaigns that play before, during and after movies.

As part of the agreement, NCM’s creative team will work with Flixster and Rotten Tomatoes on the movie brands’ first consumer-focused marketing campaign, debuting this fall in NCM’s First Look pre-feature program.

“This is an extremely exciting collaboration, combining in-theater, online and mobile platforms that will motivate both online audiences and in-theater audiences around the country,” said Ken Venturi, NCM’s chief creative officer and evp, interactive media.