NBPA, Think450 Look to Fast-Break Social Campaign Execution With Opendorse

The NBA players’ union and its for-profit arm partnered with the social media publishing tool

The National Basketball Players Association, the union for National Basketball Association players, and its for-profit arm, Think450, entered into a partnership with social media publishing tool Opendorse Thursday.

The pact gives NBA players and brand partners an easy way to manage execution of their content and campaigns on social platforms.

Educational resources will also be provided to help players build and monetize the value of their names, images and likeness rights.

Once participants in a campaign are designated, brands can use the Opendorse platform to send players “tap-to-publish” posts—one tap publishes the content to Facebook, Instagram and/or Twitter if the player has no issues with it—and marketers can measure the performance of individual posts and entire campaigns in real-time.

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