Vox Media Deal Propels Peter Kafka ‘Up the Wazoo’

This scoop confirmation is a little too close for comfort.

Two weeks after Kara Swisher and Peter Kafka called it, Vox Media today has made the NBCUniversal investment official. Time to for a Re/code victory dance, right? Not quite.

From Kafka’s follow-up item today:

As my old boss Henry Blodget once said, we are conflicted up the wazoo on this one, first and foremost because Re/code is owned by Vox Media. And there are things that are more uncomfortable than writing about your employer, but this is right up there, so I’ll be brief.

Vox Media CEO Jim Bankoff — again, my boss — says that in addition to the NBCUniversal investment, the two companies now have a commercial partnership. That means, among other things, that they will collaborate on digital advertising, will work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks like CNBC. (Re/code already had and continues to have a news partnership with CNBC).

Despite this double-barreled proximity, Kafka got a no comment from Bankoff when he asked whether Vox Media has plans for an NBCUniversal channel, a la Vice and H2. For more on the origins of that Blodget colloquialism, click here.