NBCUniversal to Create Snapchat-Exclusive Short-Form TV Shows
The NBCUniversal peacock will be showing off more and more of its content tail feathers via Snapchat.
The NBCUniversal peacock will be showing off more and more of its content tail feathers via Snapchat.
The media company and the social networking application Monday announced an expansion of their partnership, under which short-form versions of several popular NBCUniversal television shows will be created exclusively for Snapchat.
The initiative will start Monday, Aug. 22, with The Voice on Snapchat, a five-part short-form series that will feature The Voice judges Miley Cyrus, Alicia Keys, Adam Levine and Blake Shelton reviewing user-submitted video clips and choosing one that will give its creator the opportunity to appear on the reality competition show’s next season, which starts Sept.
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