NBCUniversal Invests Another $200 Million in BuzzFeed

Doubling down.

As expected, NBCUniversal has invested another $200 million into BuzzFeed. The company invested the same amount last year. This new round of funding puts BuzzFeed at a $1.7 billion valuation.

The investment will allow BuzzFeed to “focus on further developing data science and technology, growing the massive Tasty food media network, and creating cross-platform advertising products,” according to an announcement. BuzzFeed will also expand its news operations.

“The investment allows us to remain a fully independent company but have access to and resources from the strongest and best media company there is,” said BuzzFeed founder and CEO Jonah Peretti.