NBCU, Microsoft to Test Selling TV Spots Via Web Tools
First Google. Now NBC Universal is working with Microsoft to test selling TV spots via a suite of Web-based tools.
The two companies announced on Thursday (June 18) that the NBC Local Media group began selling a select portion of television ad inventory from two networks in Los Angeles last March via Microsoft’s Admira platform. Admira is a product of Navic Networks—a company that Microsoft acquired about a year ago. The platform is designed to enable advertisers to purchase specific audience demographics using set top box data–and also automatically manage and track inventory.
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