NBCU Launches TheGrio.com – News And Video For African Americans

NBC Universal launched TheGrio.com yesterday, a news and video site focusing on topics that appeal to African Americans.

Al Sharpton and Chicago radio personality Santita Jackson have signed on as contributors, and Ford is the site’s first sponsor.

The site, MediaPost reports, will mix original content (both text and video) with content aggregated from all of NBC’s properties—NBC news to msnbc.com.

We dig the name but not the site, which is rather unattractive and tough to navigate. Oh well, the first few weeks are always rough. And a launch, even an imperfect one, is better than no launch at all.