NBCU Continues Backing for Greystripe Ad Net

Mobile ad network Greystripe said it has banked another $2 million in financing from the venture arm of NBC Universal.
 
The financing by Peacock Equity Fund is an add-on to a $5.5 million Series C round Greystripe closed in the spring. It brings Greystripe’s total backing to $17.6 million. Greystripe has earmarked the funds to continue the expansion of its ad network that matches advertisers with publishers of mobile games and applications.
 
Greystripe has changed course in its business.



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