NBC’s strategy to move from fourth to third? Make sure it’s a three man race…

The New York TimesBill Carter just filed a piece about an eleventh-hour, primetime shake up at the Peacock network.


“Among the biggest changes were a new home for a highly anticipated new drama from Aaron Sorkin, the creator of “The West Wing”; the scheduling of the game show “Deal or No Deal” on NBC’s onetime stronghold, Thursday night; and the shift of the programming war horse “Law & Order” from its longtime home, Wednesday night at 10, to the near exile of Friday night at 10.”

At last, we see how NBC will climb out of fourth place: By competing at 10 p.m., when Fox doesn’t program, they can’t help but finish at least in third place.

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