NBC in Transit Launches in New Jersey Market
NBC Everywhere (NBC’s place-based, out-of-home division), JCDecaux North America and The Port Authority of New York and New Jersey launched their long-awaited digital network on the New Jersey PATH system. Called NBC in Transit, the ad-supported network of 3,000 digital screens in the trains and at the PATH stations, airs local and national content from NBC and customer information from PATH reaching 6.3 million monthly riders.
NBC in Transit is the latest addition to NBC Everywhere’s portfolio of digital out-of-home platforms, including its network in New York City taxicabs, NBC@Times Square and several other networks.
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