NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer

Games heat up at same time as Premier League

NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands.

After all, the last thing that the network needs is a bunch of angry Manchester United fans.

That’s because, for all the angst and tension surrounding Sochi, NBCU has a delicate Web balancing act to pull off. As it endeavors to stream over 1,000 hours of live Olympics action on NBCOlympics.com, the network also has to keep its Premier League commitment.

NBC streams every Premier League contest, 32 of which will occur during the Winter Games, including six next Tuesday and four next Wednesday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in