NBC Invests in SMS Advertising Firm 4INFO

4info.jpgEarlier today, Singlepoint announced a deal with NBC for mobile marketing. In a separate-yet-related announcement, according to Stockhouse, 4INFO will carry NBC’s mobile marketing campaigns on the SMS text side.

4INFO reports that NBC Universal has selected the company to be their preferred mobile publishing and advertising partner; simultaneously NBC has also taken a significant equity stake in the company.

How are the two related? “SinglePoint will handle programming and trafficking of campaigns while 4INFO will act as the ad network,” according to the Stockhouse report.

NBC Universal Expands Interests in Digital Media Platforms [Stockhouse]