NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today. Computer-tethered people tend to lose track of the clock while digging into their assigned projects, and heaven forbid North America gets anything done this afternoon.
The Twitter ad unit costs north of $200,000 a day as a continent-wide purchase, and one would be hard pressed to find a marketer who'd disagree with the Peacock's spend allocation.
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