NBA.com Creates ’09 NBA All-Star Game Channel

NBA.com has unveiled a new channel centered on the 2009 NBA All-Star Game which features four different video channels, one of which will stream video shot by several of the leagues’ players as they attend this weekend’s All-Star festivities, which will unfold on Feb. 12 through Feb. 16 in Phoenix, Ariz.

In addition to the clips shot by NBA stars via handheld cameras, visitors to NBA.com/allstarscene can view custom footage from the event shot by the league, including a channel showcasing the expected celebrities and various VIPs attending the weekend.

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