Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women’s National Basketball Association, NBA G League and NBA 2K League to the social network’s video destination.
The league will also host a weekly Watch Party on Facebook Watch, enabling fans to interact with game recaps and other videos in real-time.
The NBA said it has some 400 million followers on Facebook across all league, team and player accounts.
Facebook North America sports programming lead Devi Mahadevia said in a release, “We’re thrilled for Facebook Watch to now be a place where basketball fans can come together to get caught up on and debate the latest action from each of the NBA’s four leagues.
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