NBA Expands Digital All-Star Coverage

The National Basketball Association is ramping up digital coverage of its upcoming All-Star weekend in Dallas, including plans to stream 12 hours of live original footage on the Web from the event.

Starting on Friday, will feature video coverage of six NBA All-Stars as they conduct sessions with the media. In addition, fans will be given the opportunity to ask players questions via Twitter, which will be used during interviews with TNT and NBA TV reporter Craig Sager on Friday.

The site will also present a live episode of its weekly interactive series The Jump, featuring coverage of the NBA All-Star Jam Session. And like last year, will arm players and celebrities with HD pocket video cameras to shoot behind-the-scenes footage at the event — in a package dubbed All-Star Scene. These original insider clips will be posted continuously throughout the weekend.

Fans will also be able to view live coverage of All-Star weekend on their smartphones. The league has launched the All-Star Slam Dunk Live application for both the Android Market and Apple’s App Store. That 99-cent app gives users access to four different camera feeds during Saturday night’s Slam Dunk Competition.