Facebook Was an NBA All-Star
The National Basketball Association held its 64th annual All-Star Weekend at Barclays Center in Brooklyn and New York’s Madison Square Garden Feb. 12 through 15, and Facebook played a major role.
The National Basketball Association held its 64th annual All-Star Weekend at Barclays Center in Brooklyn and New York’s Madison Square Garden Feb. 12 through 15, and Facebook played a major role.
Facebook sports partnerships executives Devi Mahadevia and Evan Shugerman wrote in a Facebook Media blog post that players participated in Facebook-exclusive video question-and-answer sessions, hosted by comedian JB Smoove, which drew more than 2,000 comments and questions via the NBA’s various Facebook pages. The league also provided short-form clips in real-time to team pages.
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