Navy Campaign Is First Digital Touchscreen in Mall Storefront
A campaign for the U.S. Navy’s Navy For Moms initiative is the first to combine a digital touchscreen in a mall storefront display. Launched last month and running for two months, the display enables passersby to manually manipulate the images on the screen to see videos of Navy officers and their moms as well as postcards and pictures.
The Navy’s display was the first “Mallways” for Inwindow Outdoor, which last October announced partnerships with three of the largest mall owners in the U.S.
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