NativeX partners with SEGA for expansion of mobile ad network

Mobile advertising network NativeX has announced a partnership with SEGA of America and SEGA of Europe to bring NativeX’s advertising technology to the developer’s Sonic Dash. NativeX specializes in native advertising in mobile games, and will help SEGA continue its expansion on mobile.

NativeX provides multiple ad formats to developers via a single SDK. New ad formats are added to the platform automatically, allowing developers to choose from options including interstitial, banner or rich media ads, as well as offer walls and HD video content, all without re-downloading the SDK.

“We are very excited to be working with a company with as rich of a history in gaming as SEGA,” said Robert Weber, NativeX’s co-founder and senior vice president of business development, in a company statement.