Native Advertising Is Nothing New (and Here's Proof)

You had us at “Dom Perignon”

We already knew this, but yesterday The Awl posted a nice history of “native ads”, aka “advertorials.”

Yes, it’s long—but you should read it anyway. While you’re here, though, you should click through for some images of vintage native ads.

Oh hey, remember the 90’s? Here they are in the form of a special Dr. Marten’s section:

Now back to the Awl piece: the “80-page advertorial to mark the opening of the Royal Hawaiian Hotel” found by contributor Adrienne LaFrance is particularly fascinating.