Native Advertising in Context [Infographic]
"Nobody reads advertising. People read what they want to read. And sometimes it's an ad." - advertising pioneer Howard Luck Gossage in 1969.
Native advertising is the fastest growing segment in the online advertising business. Brands trade relevant information for increased exposure or time spent directly on their websites. Several studies have confirmed that more than 70 percent of media buyers used branded content in 2013.
Content marketers can benefit from native advertising in the following ways:
- Reaching a broader audience: Beyond owned and earned media, paid-for content provides an opportunity to extend audience reach across trusted channels.
- Extending the life of content: The life span of a blog post or other piece of content is unpredictable.
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