Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform

Advertisers running mobile app install ad campaigns on Twitter Audience Platform now have access to native ads.

Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads.

Product manager, revenue Daniel Kang announced in a blog post that the launch of this feature gives advertisers access to a potential audience of more than 800 million when combining Twitter users and users of thousands of popular applications, adding:

Native ads use your existing assets so you don’t have to worry about making a unique set of creatives for each publisher.

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