National Geographic Ranked No. 1 in Social Media Among Publishers

Visual storytelling boosts brand

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram.

The Washington D.C. nonprofit has recently proven more than capable in terms of thrilling social media followers with visual storytelling. NatGeo's Instagram videos, in particular, have performed admirably with sweeping footage of off-the-beaten-path locations such as Lake Powell, Arizona. The magazine's Instagram feed has amassed more than 6.5 million followers.

NatGeo's messaging on Twitter is an example of how brands use social media to build community—with tweets about how geckos turn their sticky toes on and off (answer: They change the angles of their toe hairs) to a photo gallery of the dramatic front lines of wildfires.

Meanwhile, Shareablee's data boded well for other publishers as well.

Sports site Bleacher Report came out on top in terms of Facebook engagements, with 6.5 million, followed closely by Huffington Post (6.1 million) and BuzzFeed (6 million). 

Below are other highlights from the stats.

  • Automotive is the fastest growing category, highlighted by Road and Track as well as Car and Driver accelerating to nearly 60 percent growth in the category.
  • Entertainment publishers had 59 million engagements, dominated by BuzzFeed, and TMZ.
  • General news accounted for 29 million Facebook engagements; The Huffington Post was the runaway leader, followed by Time and The Guardian.