National Geographic: Now In A Happy Meal Near You
National Geographic Kids magazine is getting into the fast food business. Starting today, kids’ meals at Subway will include National Geographic Kids-related toys, such as a compass or an “adventure hat.”
We’ve never heard of a magazine partnering with a fast food chain, though it has been far too many years since our last Happy Meal. Most toys are usually movie, toy, or TV-themed, right? This promotion could get some serious mindshare for NG Kids.
NG Kids and Subway are also sponsoring a trip to Alaska for four for one lucky kid and his family, presumably where the kid will realize his “adventure hat” is no protection against ravenous polar bears.
The release is after the jump.
NEW YORK (July 6, 2009)—National Geographic Kids magazine today announced a collaboration with SUBWAY® restaurants.
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