National Geographic Has More Than 17 Million Instagram Followers

Everyone likes animals.

Screen Shot 2015-05-05 at 10.21.42 AMHats off to the social media team at National Geographic. The @natgeo Instagram account has more than 17 million followers and more than one billion likes. Those numbers make National Geographic the most followed non-celebrity Instagram account and the only media brand among Instagram’s top 20 accounts.

Obviously National Geographic has a huge advantage over other media companies. It can post stunning, up-close shots of lions, while other brands are stuck showing off their latest print cover. It’s definitely hard to compare, but at least the National Geographic team knows that.

“One

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in