National CineMedia Extends FirstLook to Web
National CineMedia is extending its FirstLook preshow program from the big screen to the computer screen with the Nov. 5 launch of its new Web site (ncm.com). Intending to create an interactive entertainment and social media destination for consumers, NCM is also hoping to build an integrated marketing platform and gateway for advertisers.
Advertisers participating in the launch of the new site include Sony, which has provided exclusive worldwide content from the new James Bond film Quantum of Solace, and Honda.
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