NASDAQ Partnership Uses Stock to Build Loyalty
NASDAQ OMX Corporate Solutions in partnership with Loyal3 will now offer companies Loyal3’s Customer Stock Ownership Plan (CSOP) platform, which allows customers to purchase stock on Facebook and the Web. According to NASDAQ and Loyal3, the CSOP offering builds brand loyalty between consumers and the businesses they’re purchasing stocks in.
With this platform, consumers can purchase stock (as little as $10 worth) in public companies after just three clicks. Once stock is purchased, the new stockholder can tell their friends about it with a post on their Facebook wall.
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