NASCAR TV deal looms: $4.4 billion from Disney, TNT
Vrroom, vroom: The Miami Herald reports that while NBC clearly thinks NASCAR is a money-losing pit of white-hot flame, Disney’s ABC/ESPN and Time Warner’s TNT will announced as early as tomorrow that they’ll pay a combined $4.4 billion to air decals hurtling past crowds of white folk in flab-hugging T-shirts.
Perhaps not coincidentally, the Financial Times is reporting that Disney is readying to jettison ABC Radio in a move that might net it between $2 billion to $3 billion by the end of this year. Yee-haw!
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