Nascar has tapped SapientNitro to facilitate a complete digital overhaul by the beginning of 2013, the companies announced today. When the stock car racing brand emerges from the design and technology provider's garage this January, Nascar expects advertisers to be wowed by its previously unavailable digital features.
The sports marketing juggernaut wants to create better opportunities for offline sponsors to integrate their efforts with its Web, mobile and tablet properties, said Marc Jenkins, Nascar's vp of digital media.
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