A select few get to drive in the Daytona 500, but all NASCAR fans can be part of the field for the Hashtag 500.
NASCAR said the inaugural running of the Hashtag 500 took place during the 2016 Daytona 500, breaking numerous social media records at the time for the auto racing organization, including total tweets in a single minute, 13,000.
Starting Monday and running through Saturday, Feb. 17, fans can run warmup laps on Instagram by following NASCAR’s account and looking for custom hashtags on posts.
The first 500 fans to comment with those hashtags will be entered into a random drawing to win prizes including a Jimmie Johnson replica race helmet, a pair of sunglasses from Kyle Busch, a commemorative champagne bottle from Austin Dillon’s wedding and an autographed drum cover from series rookie Darrell Wallace Jr.
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