Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?
Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from Nanigans.
Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from Nanigans.
The digital advertising automation software provider and Facebook Marketing Partner found that the number of daily Valentine’s Day purchases begins to rise significantly early in the week before the holiday, but ad spend doesn’t follow suit until Feb. 11.
Nanigans found that substantial increases in purchases occur Feb. 10 and, not surprisingly, Feb. 13, but advertisers seem to focus on the time in between.
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